WE ASKED INDUSTRY LEADERS TO TALK ABOUT WHAT TECHNOLOGICAL AND INDUSTRY TRENDS THEY SEE ON THE HORIZON AND HOW THEY THINK THESE CHANGES AND INNOVATIONS WILL SHAPE OUR WAY OF DOING BUSINESS IN THE FUTURE.

Technology in the Salon Industry with Jeff Mason, STX Software

 “As it has been for over 30 years now, digital technology remains a consistently fast-paced, ever-changing arena.  Keeping up can be difficult, but the integration and consolidation of information between sectors of interest is currently undergoing rapid change, aiding one’s ability to manage and utilize them. For salons, a one-stop venue for managing bookings, marketing, goal setting, inventories, social media, online customer reviews, and more, is something that needs to be exploited if they are to maximize the impact of their time, effort, and investment.”

-- Jeff Mason, president, STX Software