Wella Professionals recently launched ILLUMINA Color, a new translucent permanent hair color line in 20 shades of sheer tones.  To offer stylists a chance to experience ILLUMINA hair color and the opportunity to go backstage during New York Fashion Week, Wella announces  the ILLUMINSTAS Contest. 

How to Enter:

Upload a photo of one of your best hair colors and styles using your current salon products. 

Vote for your favorite looks in the gallery.

Weekly Prizes:

Voting is on-going and weekly winners receive Wella Professionals Care and Styling Products.

Grand Prizes:

Exclusive Wella ILLUMINA Color education.
Behind the scenes with Artistic Director Eugene Souleiman's Team at NYC Fashion Week.
Color formula published in a future Wella color formulation guide.

Registration: Oct. 12-Nov. 21

Voting: Oct. 12-Nov. 29

Visit Wella Professionals' Facebook page to enterWella ILLUMINISTAS Contest