Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Holiday: Top Trends and Fast Facts
Throughout this special holiday planning issue, you will ?nd tips, techniques and ideas on how to grow business across all your salon service and retail categories. Here, we shine a spotlight on key trends and need-to-know numbers and stats. All ...
September 16, 2015
3 min to read
Throughout this special holiday planning issue, you will find tips, techniques and ideas on how to grow business across all your salon service and retail categories. Here, we shine a spotlight on key trends and need-to-know numbers and stats. All are intended to help you and your team ramp up enthusiasm and strategies for your most successful holiday season ever!
COLOR INNOVATION
The hottest story in hair color this year is all about bonding—and CosmoProf offers the industry-leading, pioneer product Olaplex. Are you and your team up to date on how to use, prescribe, price and consult with clients on this color prep add-on that helps protect hair integrity, improve color results and drive client satisfaction? Talk to your consultant or visit cosmoprofbeauty.com for details. See the HOLIDAY COLOR section in this issue for more info.
CONNECT WITH CLIENTS
When planning your marketing and promo-tions, be mindful of all your client “types” and targets, and how you can reach them. One size does not fit all. In addition to social media (see above), consider events like a Holi-day Open House or season kick-off. Leverage your email list and use the increased traffic in the salon to update it. Add holiday messaging to your website. Consider direct mail (a thank you to best customers, perhaps, with special offer) and creating special handouts your team can distribute to encourage referrals, walk-ins, gift certificate sales and gifting of limited edition beauty products and tools.
SOCIAL STRATEGIES
Your clients are on Facebook, Instagram, Pinterest, Twitter and more—are you? Do you have a plan to integrate those platforms into your holiday promos and marketing? Social media continues to be a critical driver to build awareness. Take advantage of special social media ads or content that CosmoProf and your favorite brands have to offer. While you’re brainstorming, be sure you are current and following CosmoProf and MODERN SALON on all the social platforms (great resources for info and ideas you can borrow). Also, it may be a little early to incorporate into this year’s holiday promotions, but a new social platform you should definitely explore for education and future opportunities is Periscope. MODERN SALON editors are raving about salon community engagement and predict opportunities will grow rapidly.
LOOK INTO LOXA
Loxa is another professional resource to help make retailing easier during the hectic holi-day season. If you can’t carry a full inventory of every line you’d like to offer, or if you’re afraid clients will shop elsewhere or prefer online convenience, LoxaBeauty.com may be the answer for you and those customers. Sign up as a Loxa Pro (it’s free and easy), and you can save time and money while making a commission on every sale, with thousands of products in your inventory.
FOLLOW UP WITH BEAUTY SPAN
You’re smart to “browse, brainstorm and buy” with this special issue of MODERN SALON Holiday and the CosmoProf Pre-Sell 2015 Guide, but you can keep the momentum going for your salon and team by checking out even more seasonal service tips and retailing reminders in the upcoming November/December issue of Beauty Span.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai