Vance Publishing Corporation, a leading business-to-business media company, is announcing the launch of Vance Marketing Solutions VanceMarketingSolutions.com a digital marketing services business. Vance is the parent company of Modern Salon Media, which includes Modern Salon, Salon Today, Modern Salon Learning and Beauty School Advisor. Vance Marketing Solutions will provide strategic Web development and digital marketing services to help its clients take advantage of today's changing marketing environment.Vance is officially launching the new division to the professional salon industry at he Western Buying Conference, which will be held January 14-15 in Las Vegas. Companies are invited to make an appointment in advance for one-on-one consultations during the show.
Vance is also launching the division to its other media markets September 24-26 at the Woodworking Machinery & Supply Expo in Toronto and at the Produce Marketing Association's Fresh Summit International Convention & Exposition October 2-5 in Anaheim, California.
Peggy Walker, president of Vance, says, "Vance Marketing Solutions underscores our company's more than 70 years of commitment to the professional salon, agriculture and professional wood working industries. Our market expertise, combined with our unique approach to developing online strategies will enable us to develop programs that truly fit our customers' goals. While many publishers are cutting back due to declining print advertising revenues, Vance is continuing to invest to help its clients maximize their marketing dollars."
Vance Marketing Solutions is headed by Tom Denison, whose background includes business development at high profile marketing firms including Agency.com. iCossing and Performics (now Google Affiliate Network). Denison's team members have an average of 10 years of digital experience. "We know digital," he says.
"We all know that in a recession, companies cut back on their marketing spending, but in this economy companies also realize that they need to invest in the digital world for the future," Denison adds.
According to Denison, Vance Marketing Solutions stands out because of the strategic approach it offers to its clients. "Our services are not only well designed, but they also support our clients' business goals via a proven process."
Based in Lincolnshire, Illinois with offices in Lenexa, Kansas and St. Louis, Vance produces magazines, newspapers, websites, mobile websites, e-newsletters, events and a radio show that cover the professional salon, woodworking and agricultural industries.
Vance Publishing offers traditional advertising-based platforms--magazines, newspapers, web sites, trade shows and radio shows with staff resources that include reporters, editors and advertising sales professionals.
Vance Marketing Solutions offers project-based digital marketing consultation and execution to help companies improve a digital presence through strategic web development, e-mail marketing, search engine marketing, mobile marketing and social media marketing. Vance Marketing Solutions' staff includes marketing consultants and digital specialists with expertise in web analytics, SEO, PPC and web design.
For more information on Vance Marketing Solutions, please go to VanceMarketingSolutions.com, VancePublishing.com, or contact:
Tom Denison, Vice President
tdenison@vancepublishing.com
847-634-4353
, Brand Manager
acheng@vancepublishing.com
847-415-8046
Lauren Heist, Public Relations Director
lheist@vancepublishing.com
847-415-8052
Peggy Walker, president of Vance Publishing
Tom Denison, vice president , Vance Marketing Solutions
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