Wella Professional has re-launched its Koleston Perfect permanent hair color line with gentler color and developer formulations for improved color penetration, shine and condition. Nine new intermixable shades have been added to the six core tonal collections that include Pure Naturals, Rich Naturals, Vibrant Reds, Deep Brown Special Blondes and Special Mix, a collection of unique tones for creative applications.
The re-launch includes improved scent technology and new packaging that features a peacock feather logo.
“The new Koleston Perfect allows us to unleash creativity and stretch boundaries,” says Global Creative Director Color Josh Wood, salon owner and celebrity colorist.
Wella’s Koleston Perfect hair color includes nine new super-conditioning color shades.