Wella revamps its Blondor hair color brand

By Jan Hillenmeyer | 06/01/2010 3:23:51 PM


Wella Professionals has revamped its iconic Blondor brand making a wide range of blonde shades accessible to any woman.

“Wella’s Blondor has won so many awards because it achieves the most amazing spectrum of blondes, allowing every woman to find that natural shade to reveal her inner blonde,” says Wella spokesperson Eva Scrivo, salon
owner and colorist.

The new Blondor contains a mix of specialized lightening ingredients that improves performance, protects the hair and eases application. The new packaging reflects the premium quality of the Blondor line. A new Blondor powder lightener, Extra Cool Blonde, lightens and tones in one step. New Blonde Seal and Care is a post-lightening product that neutralizes pH levels, conditions and adds shine.

Wella Professionals suggests three new services for customized blonding. Blonde Impact is an all-over blonde service for maximum color results. Blonde Impression is a partial blonding service that, when combined with Wella Koleston Perfect permanent color, blends naturally. Blonde Infusion is a highlighting service that enhances
and complements any hair color shade. Visit www.wellausa.com.






ABOUT THE AUTHOR: Jan Hillenmeyer

Jan Hillenmeyer is the News Editor of Modern Salon magazine.


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