Industry News

Living Proof Prime Style Extender

March 27, 2013 | 9:50 AM

Living Proof's Prime Style Extender extends the life of a style twice as long--that means fewer touchups, less heat styling, and less damage to the hair. Prime repels dirt and oil, so hair is cleaner longer. Prime detangles and corrects the cuticle texture so hair is smoother.

This styler is weightless, and can be layered under other stylers depending on the type of look you are trying to create. It blocks humidity and locks in smooth styles longer.

Additional Prime Benefits:
* Anionic, negatively charged formula enables an exquisitely thin, uniform distribution of primer.
* Formulated without any silicones or oils, Prime is easily compatible with other stylers.
* Created with priming emollients that smooth cuticles and correct hair texture and detangle, increasing resistance to breakage from styling, Prime not only lets styles last longer, but hair looks smoother, healthier and shinier.