To prepare for October texture displays, ask your product sales associate for ideas to spotlight breast cancer awareness. Line your shelves with specially packaged pink products, and connect with programs like Ouidad’s year-round “Curls for a Cure,” which matches dollar-for-dollar donations to the Breast Cancer Research Foundation (BCRF), and Joico’s “Style for a Cure,” which provides salons with a variety of turnkey, downloadable breast cancer programs.
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