Industry News

BCA: SHE by SO.CAP.USA's Pink Hair for Hope Extensions

October 3, 2012 | 10:13 AM

Pink Hair for Hope is an initiative from SHE by SO.CAP.USA to support Breast Cancer research. Clients who donate $10 or more will receive a 100 percent natural pink hair extension. All net proceeds will go directly to the American Cancer Society, a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem.


“Since the inception of Pink Hair for Hope, SHE by SO.CAP.USA’s goal has been twofold: to raise money and awareness for breast cancer research and also give back to the women who have been through chemo and are now in remission,” says Ron Cardillo, Sr., president of SHE by SO.CAP.USA. “Throughout the past seven years, the campaign has grown significantly and we are thrilled to be able to help fight this disease, while making women feel beautiful.”

To date, the Pink Hair For Hope campaign has brought together thousands of salons nationwide and has successfully raised over $2.3 million dollars for many non-profit organizations.