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Affinage Adds Eight New Shades

Anne Moratto | May 29, 2015 | 11:22 AM

Affinage has extended its color selection by adding eight new shades to its Infiniti line of permanent haircolor. Launching in July, the shades are being promoted as a kit (suggested salon cost $54.55) as well as open stock (100 ml tube for the suggested salon cost of $6.50). The Opulence Collection Kit features all eight colors, a 10 volume crème developer, a 20 volume crème developer, one mini shade guide and five brochures.

The eight colors are Cool Arctic Breeze (12.771), Golden Wheat (9.03), Apricot Blush (9.145), Strawberry Blonde (9.026), Autumn Rust (7.51), Cool Ruby (6.61), Velvet Rose (5.727) and Cool Crimson (4.61). Each tube of color contains more than 90 percent naturally-derived ingredients, obtained from sustainable and renewable sources, as well as DATEM PLUS Technology to help safely transport long lasting color pigments deep into every strand.

DATEM PLUS technology encapsulates both oxygen and the color molecule before transporting them into the hair shaft. This helps reduce and control the action of free radicals, reducing cuticle damage.The conditioning emulsion cream base is formulated with Shea Butter and Argan Oil for added protection, suppleness and incredible shine.

 www.affinage.com

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