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Glowing Strong: Pravana Vivids Neons

Anne Moratto | January 15, 2016 | 4:53 PM
Credits Custom-colored wig: Darnell Wold (@hairhegoes) of Powder Room D (@powderroomd) Model: Caisa Airmet (@caisadilla) (photo credit: Huck Hinshaw (@pleasantlycavingin))
Photo By Huck Hinshaw (@pleasantlycavingin)

In response to the trend in glow-in-the-dark hair colors, PRAVANA offers colorists their  VIVIDS NEONS for a "how glows it?" finish and the aftercare products to keep those colors glowing strong.

PRAVANA VIVIDS NEONS are semi-permanent, direct dyes and for NEONS to be their most vibrant, the hair must be pre-lightened to the recommended level prior to application, ideally a level 10 for best results.  VIVIDS Color Protect aftercare line is a sulfate-free shampoo, conditioner and Sealing Spray to help keep these colors vibrant. The products contain lightweight sunscreens to help protect strands from the damaging and fading effects of the sun.

www.pravana.com

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