FarmHouse Fresh, a natural and organic skincare company, has parlayed its philanthropic animal rescue mission into an 18-page picture book, Is It True They Call You the Dog Bed Fairy? When purchased ($10 retail), $7 will be donated directly to fund the gift of dog beds for animal shelters and animal rescues around the country. In return for book purchases, the company turns customers' personal selfies into "Certified Dog Bed Fairies" complete with wings and halos.
"The Dog Bed Fairy Project is having an immediate impact on the quality of life animals have in shelter environments," says Shannon McLinden, CEO of FarmHouse Fresh. "It is estimated that more than 4 million dogs enter shelters each year. Having a comforting bed while they await their rescue or forever family is important. City shelters often have no funds for bedding, yet it is such a basic necessity to keep animals off of cold, hard floors. Imagine if you spent 24 hours a day lying on concrete? Our goal is to outfit entire shelters, one at a time, whether they need 30 beds or 100."
To help spread the word about this book and the company's charitable initiative to supply dog beds to shelters and rescues, FarmHouse Fresh asks readers to engage their friends, families and colleagues in a social media challenge to become "FarmHouse Fresh Dog Bed Fairies." With each online purchase, the reader will receive a welcome email with instructions on how to upload a selfie or photo of a friend or family member they are gifting. Within two business days, the company sends back a customized Dog Bed Fairy photo which the reader can post on social media using the hashtag #DogBedFairy, and tag the company on Instagram (@FarmHouseFresh), Facebook (FarmHouseFreshGoods), and Twitter (@FarmHouseFresh). As a reminder of the challenge, the bookmark provided inside each book explains how readers can e-mail the company their photo(s). Each month, the company will randomly select fairies who posted a photo using the correct hashtag, and send the winning fairies a free, limited-edition poster print of pages from the book.
For more details about the company's ongoing efforts to help forgotten and abused animals, visit the Rescue area on the website. See the video of an actual dog bed donation here.
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