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Wella Professionals Introduces New Color Touch Plus Demi-Permanent Line

Elizabeth Jakaitis | September 26, 2016 | 10:26 AM

Wella Professionals continues to evolve and improve its current color offering with the introduction of new Color Touch Plus, a versatile demi-permanent line that provides intensified, glossy color results and up to 70% gray coverage. Designed with the client’s needs in mind, the 16-shade range collection provides a low-commitment gray hair solution that doesn’t compromise on color and delivers brilliant shine that suits an array of gray hair needs.  

 

TECHNOLOGY THAT SHINES 

New Color Touch Plus is formulated with unique Trispectra technology that helps generate luscious color results and leaves the hair nourished and full of shine. The technology provides careful consideration of the structure and color of each individual hair strand from root to tip by gently giving the hair just enough color for an intense, but natural result. 

 

VERSATILITY IN COLOR AND TRENDS 

Color Touch Plus not only covers gray but also allows stylists and their salon clients to achieve the latest trends in hair color. Unlike traditional gray-coverage products which can be harsh on hair and leave locks dull and lack luster, the gentle formulation of Color Touch Plus allows for vibrant, on-trend looks. New Color Touch Plus is at the epicenter of creativity, allowing experimentation with hair color whether it is simply gray coverage or the latest hair trend on the runway.  

 

For more information, visit wella.com/professional/en-US.

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