Schwarzkopf Professional Launches IGORA ROYAL Metallics Color
Metallic hair is having a major moment right now, and Schwarzkopf Professional’s Igora Royal Metallics color line is on top of the trend.
Eight shimmering hues are available in warm and cool shades for expressive, fashionable hair that is as cool on the runway as off it. The saturated shades are metallized and polished.
"This new line not only pushes boundaries with hair; it's a representation of the direction we're heading — fashion and creativity of the future," says Amber Dawn, Schwarzkopf Professional brand ambassador. "These colors challenge your eye and bring out the beauty in your clients in a truly exquisite way. I really see IGORA ROYAL Metallics as at the forefront of what's next with hair color — these tones reflect and absorb light at the same time, truly representing raw metals and earth."
The colors are designed to cover up to 70 percent of whites and allow colorists to offer a trendy metallic option to clients. The available shades are: Polished Rose (9-18), Titanium Violet (8-29), Frosted Copper (7-17), Liquid Bronze (7-16), Cobalt Brown (6-32), Steel Red (6-28), Platinum Chocolate (5-26) and Chrome Violet (4-29).
Keep an eye out for IGORA ROYAL Metallics in April 2014 exclusively in Schwarzkopf Professional partner salons. For more information, visit schwarzkopf-professionalusa.com.