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British Barbers Association Launches BBA Mens’s Grooming Brand in North America

Elizabeth Jakaitis | October 18, 2016 | 10:44 AM
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The British Barbers Association has launched its own range of male grooming products in the UK this past July; Dubai in August and North America this October, to help fund a series of new projects and initiatives that will further raise the standard of training in the men's grooming sector.

Developed after consultation with BBA members and after extensive consumer research, the comprehensive range does not just allow customers the benefit of expertly-formulated shave, skin and hair care products but also allow the association to continue offering free membership to all barbers across the UK and throughout markets across the planet as well as developing new workshops and events.

The initial product line-up includes 12 male grooming essentials:

For hair:

  • Thickening Shampoo
  • Stimulating Conditioner
  • Moulding Cream
  • Defining Gel
  • Texturising Clay
  • Finishing Pomade

For the face:

  • Shave Butter
  • Shave Cream
  • Shave Oil
  • Post Shave Balm
  • Daily Face Wash
  • Daily Face Moisturiser

Speaking about the range, which is currently available to purchase at barbershops and salons across the UK, Middle East and North America, BBA Style Director Chris Foster said, “Introducing a product range is part of our long-term vision to ensure that the BBA is self-sufficient and can keep its membership free. It will give us a vital income that allows us to look at developing new and innovative training programs and events that really grow the barbering industry by offering the highest standards of training and professionalism possible.”

Foster added, “Many of the BBA team have tried and tested the products on their customers and their staff, and all have said how they love the fragrance and how the products feel on their hair and skin but more importantly how well they all functioned. We are extremely confident that these products will give our members a way to increase their retail sales while offering top quality products. We have produced a range of events and videos to show just how to get the best from this fantastic range”.

The development of this 12-strong, high-performance range has taken over two years since initial market testing and research. Heading up the product development is BBA Director of Business Development, Trevor Studd. Originally a Barber himself, Studd has been in the Industry for over 20 years and most recently held positions for ESPA Skincare (as Asia Director) and as Vice President for luxury men’s grooming brand Hommage.

“With such a wealth of knowledge and expertise within the BBA, creating this grooming range was an obvious thing to do but it has really opened up an opportunity for the BBA to be the authority brand in male hair, shave and skin care by delivering to the market an expertly-formulated range developed and manufactured in Britain by barbers for barbers,” says Studd.

For more information, visit britishbarbers.com.

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