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Schwarzkopf Professional Presents Igora Royal Highlifts with Fibre Bond Technology

Elizabeth Jakaitis | November 17, 2016 | 12:54 PM

As winter approaches, blonde trends transition from warm to silvery hues and both hairdressers and clients are looking to achieve cooler blonde shades. In response, Schwarzkopf Professional has revamped the entire Igora Royal Highlifts range to include Fibre Bond Technoloy, integrated directly into the color cream. Schwarzkopf is also launching two new cool shades for a total of 13 highlifting hues. 

Highlifting is a soft lightening service developed for clients who want to go blonde without using lightener; it lightens and tones hair and is less harsh than lightener. The new Igora Royal Highlifts shades enable stylists to broaden their service portfolio by adding new trend offerings and lift blonde clients to cooler tones, while minimizing hair breakage.

With Schwarzkopf Professional’s Fibre Plex Bond Booster N°1 already built into Igora Royal Highlifts, the bonds in the hair are protected during the lifting process. Get more information on the Fibre Plex system here.

Visit schwarzkopf-professionalusa.com

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