
Sweet Treat
Skyla Kuykendall creates lived-in color with Paul Mitchell lightener and the Demi.

Skyla Kuykendall creates lived-in color with Paul Mitchell lightener and the Demi.

Grethe Helen Sagmoen combines highlights, lowlights, and ArganID™ Glossing with Moroccanoil.

Mike Sharkey maps out a teasylight placement with Satin Hair Color SilverLift.

Brooke Alexis pairs an Aquarely formula with targeted color placement and blonde accents.

Shonda Sharee shares her approach to coordinating color on natural hair and extensions.

Stevie Meech combines lowlights, a root melt, and an all-over toner using Schwarzkopf Professional IGORA VIBRANCE.

HUSH Pro USA addresses an overlooked Issue: the stress of loud clippers and trimmers. Inspired by the need for more accessible and comfortable grooming experiences, the company develops clippers and trimmers engineered for control, precision, and reduced noise.

Moroccanoil's new hair mask features innovative vegan snail mucin to help seal in moisture and smooth hair overnight.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.

Japanese beauty brand YA-MAN Ltd., introduces new tech-forward beauty devices for home use such as the YA-MAN Spa Styler Blow Dry + Scalp Massage.

Formulated for both men and women, the key ingredient in the new Tea Tree Trio Hair Collection by Scruples Haircare is Tea Tree Oil, a natural cleanser that fights off daily chemical buildup and dead skin.

Olivia Garden's CurlyHair collection includes three brushes for of varying curl types: wavy, curly, and coily.

Mia Beauty's new Delta Curling Iron has a unique triangular shaped barrel for creating voluminous, triangular, whimsical, sexy curls.

R+Co’s new CANDY STRIPE Protect + Prep Detangling Spray is a leave-in product that detangles and nourishes hair with protective ingredients such as Pink Berry, Cocoa + Matcha Extracts, and Sugar Glycols.

Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.