Redken's Shield 07 and Satinwear 02

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Redken introduces duo shield 07 color protecting gel-cream and a new and improved satinwear 02 prepping blow-dry lotion. Both products feature the brand-new technological innovation, Heatguard Complex, with xylose sugar to prevent heat damage; ceramides to help smooth and strengthen the cuticle, reduce friction and prevent mechanical breakage; and cranberry oil to condition and soften hair.

About Redken 5th Avenue NYC

Redken Laboratories, founded in 1960, introduced the idea of protein reconditioning and created products that were able to condition hair internally and for the long-term rather than solely camou age damage. Redken soon began to develop patented protein technologies and now holds more than 60 global patents on products and ingredients. In 1993, L’Oréal, purchased Redken, and now its headquarters are on 5th Avenue in New York City. Today, Redken is a global leader in professional haircare products and services.


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