JOICO K-Pak Intense Hydrator

Joico ISO

JOICO introduces new K-Pak Intense Hydrator, a newly reformed express treatment, endorsed by JOICO Celebrity Colorist George Papanikolas, to combat dehydrated tresses, brittle ends, and dull color. Working alongside this likes of Mila ...

Joico Vero K-PAK Color Intensity Color System

Joico ISO

Joico Vero K-PAK Color Intensity Color System gives hair color pros the power to create vivid, intense shades. This intermixable palette of semi-permanents includes the three new shades--Red, Yellow and Orange--plus supporting shades of ...

Joico's Texture Boost

Joico ISO

Texture Boost from Joico. Dry finishing spray wax delivers effortless, movable texture with long-lasting shine. For more information, please visit www.joico.com.

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