With the mantra, “All for the love of beauty,” Joico has been pioneering revolutionary hair science and artfully blending it with innovation in haircare since 1975. All Joico haircare, styling, color and texture products fuse the latest breakthroughs in haircare science with inspiration from art and fashion to offer exceptional quality, unparalleled performance and lasting beauty.
- JoiColor System Mobile App
- Joico LumiShine Swatch Book & Paper Swatch Chart
- Joico LumiShine Product Knowledge Video online featuring Denis de Souza showing step-by-step tutorials for three techniques: Caramelt, Honeycombed, Ronze
- Joico Vero K-PAK Color Swatch Book and Paper Swatch Chart
- Joico Color Intensity Swatch Rings and Paper Swatch Chart
- Joico Vero K-PAK Color Age Defy Paper Swatch Chart
- J-Color 3 DVD set featuring Sue Pemberton: Learn the principles of strong color placement: vertical, horizontal and diagonal foil placement. Sue then shows adapting and combining these fundamentals to expand the colorist’s potential.
- Beth Minardi Signature Swatch Book and Paper Swatch Chart