In 2006, a small group of industry innovators identi ed an opening in the market: the lack of viable alternatives to the traditional straighteners being used in salons at the time. Working with leading chemists and haircare experts, they realized the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible bene ts, endless versatility and a never-before-seen smoothing effect—all without breaking the bonds of the hair. And thus, Keratin Complex was born. In 2012, Keratin Complex launched Color Therapy, a complete line of professional haircolor inspired by its keratin technology.
- Educational training guides
- Wall charts and videos
- Swatch book with swatches that are colored on the comparative level to the hair, not on white hair, making it easier to choose your shade.