About Redken 5th Avenue NYC
Redken Laboratories, founded in 1960, introduced the idea of protein reconditioning and created products that were able to condition hair internally and for the long-term rather than solely camou age damage. Redken soon began to develop patented protein technologies and now holds more than 60 global patents on products and ingredients. In 1993, L’Oréal purchased Redken, and now its headquarters are on 5th Avenue in New York City. Today, Redken is a global leader in professional haircare products and services.
Mission & Message
A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair.
- Style Station AppSwatch Books, printed materials
The Redken Cerafill range consists of two haircare systems: Cerafill Defy fights the early stages of thinning, and Cerafill Retaliate is for advanced thinning hair. The line is completed with two styling products: Dense Fx and Texture Effect, which help to amplify every strand of hair. All products are safe for color-treated and chemically treated hair, and can be layered for added benefits.
- Tracey Cunningham, creative consultant for color
- Guido Palau, global creative director
- David Stanko, master colorist
- Rodney Cutler, brand ambassador