Andis has revamped its packaging for its line of professional clippers, trimmers and accessories with a focus on ease of selection.
“We wanted to help simplify the decision process and improve the shopping experience,” says Karen Formico, vice president of marketing for Andis.
The packaging utilizes four color-coded categories:
-Black detachable blade clippers
-Blue adjustable blade clippers
-Purple corded tools
-Burgundy cordless tools.
Every package also includes a chart that highlights the most common features, such as motor and hair type, in order to quickly compare products.
For more information, visit andis.com.