Andis Redesigns Professional Tools Packaging

By Lauren Quick | 03/14/2014 3:00:00 PM

 

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Andis has revamped its packaging for its line of professional clippers, trimmers and accessories with a focus on ease of selection.

“We wanted to help simplify the decision process and improve the shopping experience,” says Karen Formico, vice president of marketing for Andis.

The packaging utilizes four color-coded categories:

-Black detachable blade clippers
-Blue adjustable blade clippers
-Purple corded tools
-Burgundy cordless tools. 

Every package also includes a chart that highlights the most common features, such as motor and hair type, in order to quickly compare products. 

For more information, visit andis.com.

 

 

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ABOUT THE AUTHOR: Lauren Quick

Lauren Quick, Assistant Editor for Modern Salon | Salon Today | First Chair

Lauren has been Assistant Editor since January 2014. Lauren attended the University of Missouri School of Journalism and is an avid Tigers fan. Her emphasis area was magazine journalism, specifically editing, and she obtained minors in sociology and Spanish. Lauren was a department and web editor for Vox magazine and a reporter for the Columbia Missourian newspaper before she worked at Modern Salon.

She grew up in Springfield, Mo., and now lives in the Chicago area with her wheaten terrier, Lucy. You can e-mail Lauren at lquick@vancepublishing.com or connect on Google+.

 


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