Successful salon, spa and school owner Mirela Marinescu has launched STRANDS Hair Color line with 62 permanent cream color shades. The line is formulated with argan oil and keratin for rich color and lasting shine and coverage.

The company is headquartered in Palm Desert, Calif., but Marinescu found inspiration in Italy.

"I discovered the original established color technology in Italy and was very impressed," Marinescu says. "For the last three years, I have been working closely with the formulators there to adapt and create permanent color formulas exclusively for American color professionals and their clients. Finally, the new formulas met my critical standards and then passed the 'acid test' of my own staff and their clients."

Marinescu was professionally trained in Romania and Paris before moving to the U.S. and says that STRANDS is part of her American Dream.

For more information, visit strandscolor.com.