Chemical and ingredient allergies are a very real issue for many clients, and Wella Professionals has launched its new Koleston Perfect Innosense color line so anyone can access hair color safely and comfortably. Innosense features a hair color molecule two decades in the making, ME+, which reduces the risk of allergic reaction while still delivering quality color. The line has been reviewed and approved by dermatologists, immunologists and toxicologists, including dermatologist Dr. Jessica Wu, who says, “ME+ signifies a crucial advancement in reducing risk of developing an allergy in hair color formulation and a momentous milestone in hair care.”

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