OPI's Liquid Sand Shades Inspired by Disney's Oz

By Lauren Salapatek | 01/21/2013 10:26:00 AM

 

OPI has announced the launch of six limited edition nail lacquers and a new Liquid Sand shade, inspired by Disney’s Oz The Great and Powerful. With an all-star cast that includes James Franco and Michelle Williams, this highly-anticipated film opens in theaters on March 8, 2013.

“OPI is very excited to take this fantastical journey with Disney,” says Suzi Weiss-Fischmann, OPI executive vice president and artistic director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.

“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz.”

With a mix of soft crème and warm glitter shades, the line is ideal for layering. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:

Lights of Emerald City (white confetti)

Don’t Burst My Bubble (white polish)

When Monkeys Fly! (gold confetti)

Glints of Glinda (beige)

Which is Witch? (silver glitter with iridescent sparkle)

I Theodora You (sheer pink)

This line contains no DBP, toluene, or formaldehyde, and features OPI’s ProWide Brush for application.

This limited edition promotion will be available beginning March 2013 at professional salons. For more information, call 800-341-9999 or visit www.opi.com.

 

 

 

RELATED ARTICLES

 

SHARE THIS

ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight