Provides 24-hour hold control and humidity resistance with a net-zero impact on the Earth’s climate.
Founded in 1978 in Minneapolis, Minnesota, Aveda creates high-performance, plant-based products for beauty professionals and consumers. Aveda innovates by combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-
driven hair, skin and body products. Made with pure flower and plant essences, products are created with respect for the Earth, alongside a comprehensive menu of ritual-based treatments for holistic beauty.