FASHION WEEK: Minardi and Joico at Texture on the Runway

By Alison Alhamed | 02/12/2012 6:33:00 PM


(Above: Team Minardi and Joico take over the runway)

February 11 brought together hundreds of stylists at City Winery for Texture on the Runway, a showcase of curls, kinks and waves, presented by TextureMedia, live during New York's Fashion Week. Runway sponsors and headliners were cheered on and given standing-room only attendance by hundreds of CosmoProf stylists and curlies.

Minardi Luxury Color Care and Joico put together a fantastic creative team of Mark Mileti, color director; Stephen Wang, design director; John James Lichioveri, senior designer, and Sony Hy, design assistant, in an exciting runway presentation that featured tousled texture, combined with beautiful cuts and striking fashion.

“We’re really excited that color is taking a bold step forward, so we’re introducing bold, bright colors,” said Color Director Mark Mileti.

“My favorite right now is icy blue, double process blondes. It’s time our blondes started getting glamorous again!” he said.

To achieve the color seen in the video below, Mileti use Joico Crème Lightener, and a combination of two toners to achieve the idea blonde: Crystal Clear toner with a “miniscule” amount of blue additive to create an icy look.

“We we’re very inspired by all of the Marilyn madness that’s trending now,” Mileti says.

“I love the fact that texture is more prevalent. For too long we’ve been dealing with smooth, sleek hair, but I love that were able to introduce some bold texture and bouncy curls!”

Watch the video below to hear from Mark Mileti on his inspiration, the hair details and what colors are trending in hair color.

Then, be sure to watch the next video where MODERN's Maggie Mulhern interviews Stephen Wang as he deconstructs the focal model whose hair really celebrates texture!

For more information on any of the products used in the show, visit Minardi Luxury Color Care's site.

For more Texture on the Runway:

Arrojo: Featuring presenter Nick Arrojo

Matrix: Featuring presenters Daniel Roldan and Nick Stenson

Hair Rules: Featuring presenter Dickey

Curls Unleashed: Featuring presenter Reginald Mitchell






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


Comments (1) Leave a comment 

e-Mail (required)


characters left

Report Abuse
ohio  |  February, 12, 2012 at 07:15 PM

I am glad to see more color for the industry. I hope it will help the average working stylists overcome the long time standing depression that has effected out industry in many towns and states. So many consumers are coloring at home.

Feedback Form
Leads to Insight