The Richard Chai Autumn/Winter 2012 show today featured models with tousled hair. Styled by Frank Rizzieri and Kevin Ryan for Aveda, the look was inspired by Matt Dillon in Drugstore Cowboy and Cet Baker. “Richard’s collection incorporates disproportionate tailoring,” says Kevin Ryan. “The hair, like the clothing, is deconstructed. The overall style starts out looking very tidy, but the finish disturbs the original styling, like you’ve pulled a sweater off over your head.”

FASHION WEEK: Men's and Women's Tousled Hair at Richard Chai

WOMEN'S STEP-BY-STEP

1. Section the hair from ear to ear at the flat of the crown, securing the bottom half with a clip.    

2. Spray the top section from root to midshaft with a generous amount of Aveda Volumizing Tonic.

3. Blow dry the Tonic in the top section with a fine-toothed comb or Mason Pearson brush, creating lift at the root, up and away from the face and hairline.

4. Work grooming clay into the hair from root to mid-length with a Mason Pearson brush. Hair should be slightly textured throughout—use Aveda Air Control Hair Spray or Aveda Pure Abundance Hair Potion to add texture, if needed.     

5. Follow with a quarter-sized dollop of pomade emulsified in the hands and raked in, using fingers to comb through.

6. Comb hair back and away from face with a side-parting on the left. Secure with clips and let set while finishing make-up.  

7. Using a fine-toothed comb, reverse the style by combing forward for a tousled, random finish. Saturate the hair at the sides of the face with Brilliant Spray-On Shine and comb backwards, then run fingers through for added texture over the ear.

FASHION WEEK: Men's and Women's Tousled Hair at Richard Chai

FASHION WEEK: Men's and Women's Tousled Hair at Richard Chai

MEN'S STYLING STEP-BY-STEP

1. Saturate the hair with Aveda Phomollient Styling Foam and comb through.

2. Blow dry hair with a fine-toothed comb, lifting at the root and working away from the face, smoothing out the ends. Dry thoroughly.

3. Use Pure Abundance Hair Potion to provide lift without adding weight. Work grooming clay into the hair with a Mason Pearson brush.

4. Follow with a quarter-sized dollop of Aveda Brilliant Humectant Pomade emulsified in the hands and raked in using fingers to comb through.

FASHION WEEK: Men's and Women's Tousled Hair at Richard Chai

FASHION WEEK: Men's and Women's Tousled Hair at Richard Chai