FASHION WEEK: Victoria Beckham and Alexander Wang

By Lauren Salapatek | 02/13/2012 2:19:00 PM


Redken Creative Consultant Guido created a style fit for the classic Alexander Wang girl at the designer’s Fall/Winter 2012 show on Saturday-it was a simple downtown look that bordered on tomboyish. The hair was inspired by kind of girl everyone wants to be, a perfect match for Wang’s chic, modern, must-have sportswear. See below for Guido's styling steps for Gisele Bündchen.
“When designing his collection, Alexander is very in tune to the details and designs for the girl today, and we wanted the hair style to reflect that as well," says Guido. "It’s a very simple look, an easy down style with a center part and hair tucked behind the ears. It’s a very wearable hair style as well-straightforward and effortless.”

Get the Look:

  1. On damp hair, apply satinwear 02 ultimate blow-dry lotion all over to create the foundation for the style and blow-dry the hair until about 80
  2. percent dry.
  3. Create a very clean center part.
  4. Apply outshine 01 anti-frizz polishing milk from the mid-lengths to ends and let hair air dry the remaining 20 percent to bring out the natural texture. The outshine 01 will prevent that hair from frizzing as it dries.
  5. When dry, tuck the hair behind the ears.






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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paul mitchell new york city  |  February, 13, 2012 at 02:54 PM

How can I get a write up about me working for paul mitchell.The platform shows and editorial and our "giving. Back is the new black".

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