HOW TO: Sleek Sophistication at DKNY with Eugene Soulemain

By Anne Moratto | 02/12/2013 8:51:00 AM

 

Eugene Souleiman, Global Creative Director, Care & Styling, Wella Professionals, describes the thinking behind the sleek styling at DKNY's runway show during New York Fashion Week.  “For this collection, Donna revisited some of her classic looks, resulting in a modern capsule collection that revolved around her iconic pieces. This got me thinking about the classic DKNY woman, and I wanted to create a hair look that embodied her spirit.” said Souleiman.

This deceptively simple style had to be perfectly executed to keep it looking rich and polished. Eugene and the team prepped with the perfect blow dry, which was then straightened. The final flourish--pulling the hair back behind the ears for a confident, carefree finish. Eugene Soulemain at work

 

 

 

HOW TO:

• Start with freshly washed and conditioned hair, using Wella Professionals Enrich Shampoo and Conditioner.

• Spray Wella Professionals Thermal Image Protecting Spray through the hair to provide styling hold and heat protection.

• First, create a centre parting then section the hair and blow dry in sections using a round brush pulling the hair slightly upwards to create a little volume at the roots.

• Next, use straightening irons through the hair to create a smooth polished look.

• Finally, take the front sections of hair and using a fine toothed comb, pull back behind the ears.

• For extra hold, spray front sections of hair with Wella Professionals Stay Firm Finishing Spray.

www.wella.com

 

 

RELATED ARTICLES

 

SHARE THIS

ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight