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HOW-TO: Voluminous Ponytail from NY Fashion WeekAveda Global Creative Director Antoinette Beenders styles a roughed-up, voluminous ponytail with an organic matte texture for the Behnaz Sarafpour Spring Summer 2013 Presentation at New York Fashion Week.

“The style we’ve created for Behnaz’s show is a turn-of-the-century silhouette with very organic texture,” Beenders said. “The hair is youthful, decorated with bobby pins that are placed intentionally visibly – like jewelry for the hair.”

STEP 1: Prepare hair with Aveda Pure Abundance Style Prep and blow dry with fingers, pulling hair straighter, but not flatter.

STEP 2: Using a comb, separate a small section at the hairline above the forehead and comb forward to create a fringe.

STEP 3: Gather hair at the crown and massage a root booster in at the roots to create volume.

STEP 4: Backcomb hair at the crown in chunky sections to add rough texture at the root. Clip this section at the top of the head.

STEP 5: Pull hair at the back of the head into a low ponytail at the nape and tie with an elastic band, keeping the pony flat to the neck.

STEP 6: Release hair at the crown, bringing the top section down to the bottom ponytail. Secure the two together with an elastic.

STEP 7: Pull the front fringe section loosely behind the right ear. Wrap the end of the fringe around the base of the ponytail to hide the elastic and secure with a pin.

STEP 8: Pull fringe at the face to loosen slightly. Set with a hair spray.