Start getting ready, because America's Beauty Show will be here before you know it! The show is set for March 12-14th at McCormick Place in downtown Chicago.

“America’s Beauty Show,” says Cosmetologists Chicago President Frank Gironda of Frank Gironda Salon & Spa, Naperville, IL, “is the event that the leaders in our area grew up on. It’s the show that helped build our careers and our businesses. For 86 years, America’s Beauty Show has been The Midwest Beauty Show and we fully intend to continue the tradition for many, many years. We owe that to the future of our salons.”

Cosmetologists Chicago, the organization of salon owners, professionals and students that owns and produces America’s Beauty Show, is pleased to announce the highlights of ABS 2011.

VIDAL SASSOON: THE MOVIE!: There will be an exclusive Red Carpet Premiere of this documentary at the show! Plus there will be a special appearance by Vidal Sassoon himself and the chance to be first to own the DVD.

ON THE RUNWAY

*Vivienne Mackinder and the Intercoiffure America/Canada Artistic Team

*Anthony Mascolo, TIGI’s international creative director

*The exclusive USA Appearance of Irvine and Louise Rusk, bringing their signature brand of Scottish appeal back to American stylists.

*Intercoiffure Hair Color Council leaders Gina Khan and Jo Blackwell-Preston preview color trends and introduce their Master Class.

*Nick Arrojo and the ARROJO artistic team reveal the latest trends and techniques in scissor and razor cutting, and fashion-forward styling.

*“PURE EDUCATION” featuring Zak Mascolo and the TONI&GUY Artistic Team.

ON THE ABS EXHIBIT FLOOR

On the floor, salon professionals will have the opportunity to see, learn and purchase from the leading companies in the professional beauty industry. At ABS, beauty will be delivered by hundreds of manufacturers and distributors offering the newest products, tools and equipment for hair, skin and nail care.

*Face & Body Midwest, presented by Skin Inc. magazine, will again co-locate with America’s Beauty Show. This popular and respected Esthetics Conference and Expo (formerly America’s Expo for Skincare and Spa) are open to all ABS attendees.

*The Make-up Show will also co-locate with America’s Beauty Show. This new conference-within-ABS brings in-depth education for hair stylists, skin care professionals and make-up artists. Leaders in make-up design will teach the latest techniques and pro-driven companies will present the newest products in seminars, forums and hands-on workshops.

IN THE CLASSROOM

*Master Classes by Vivienne Mackinder, Gina Khan and Jo Blackwell for Intercoiffure

*David Stanko for L’Oreal; Nick Arrojo for ARROJO and the acclaimed Vidal Sassoon Academy.

*2011 Business Forum: On Target! Sponsored by America’s Beauty Show and P&G Salon Professional this second annual forum is specifically designed to give salon owners the insight to take back their clients and target business success.

*The International Nail Technicians Association (INTA) Conference: CND launches the latest color trends and techniques. Cocktails for INTA members follow.

*ABS Product Knowledge College

Visit www.AmericasBeautyShow.com for more information and to register or call 800-883-7808 or 312-321-6809.