Artist Session: Photoshoots for Hairstylists

 

WHO THIS SESSION IS FOR:

ARTIST SESSION is for any licensed salon professional looking to learn HOW to do a photo shoot, how to maximize those photographs and most importantly, how to UP YOUR PROFILE via freelance work. While many who attend have done photo work before, this is a perfect session for the first time artist comfortable with his or her ability to style hair. The two day session includes study in:

 

• How to find a model
• How to find an agent
• How to become a free-lance artist
• How to up your profile via public relations
• How to get the most out of a photo session
• How to work with the photographer and other professionals at a photo shoot
• What to expect at a photo session
• What to bring to a photo session
• How to work with a professional model
• How to deal with the various personalities at a studio
• Session terminology

SIGN UP NOW!

To sign up, send your contact information to Joyce Alverio (phone: 847-415-8037) at jalverio@vancepublishing.com with the subject line "Artist Session."

WHO THIS SESSION IS NOT FOR:

This session is NOT right for anyone looking to learn how to do hair. ARTIST SESSION is for hairdressers comfortable in their styling skills looking to learn how to best express their talent on a professional model, with a professional make up artist all in a professional studio.

This session is NOT right for anyone looking to cut or color a model. The models working for ARTIST SESSION come for STYLE ONLY.

WHEN/WHERE IS THE NEXT SESSION?

Hair by Rose Renda from ARTIST SESSION	Hair by Denise Sakai from ARTIST SESSION
Hair by Michelle Charles Duncan from ARTIST SESSION	Hair by Jessica Mercado from ARTIST SESSION

April 2-3, 2012  in New York City.

HOW MANY ATTEND:

10 – 12 (number based on studio size) licensed hairdressers are invited to participate. We try to leave some room for observers to attend or assist (up to 4).

What to expect at ARTIST SESSION:

Great speakers. This program “mixes it up” so we don’t release the names of our speakers before each session, however a few of past speakers have included:

• Jayne Morehouse, public relations expert, offering advice on how to get published and recognized locally, nationally and internationally.

• Russell Haley, Hair and Makeup agent, on how to find an agent and how to prepare and organize a portfolio.

• David Lopez on how to “break into the business” of session work.

• Sacha Quarles on doing hair for film.

• Luis Alvarez on the importance of photo presentation

High profile hairdressers have stopped by in the past to offer guidance or inspiration. Visitors at past sessions have included: Oribe, Kim Vo, and Ted Gibson.

“Shoot day”, our second day of the session, is when artists, models and photography all come together. You bring your expertise, we provide the following:

• Professional make up
• Professional fashion styling
• Breakfast and Lunch

 

SAMPLE AGENDA:

DAY ONE:
Location: the Roberto Ligresti Studio, 252 7th Avenue, Suite 7N, NYC (between 24th and 25th Streets)

9 – 9:30: Attendees arrive to light snacks and coffee/tea.

9:30: program begins. Modern Salon Media Beauty and Fashion Director Maggie Mulhern offers introductions and overview.

10:00 Photographer Roberto Ligresti speaks about working with photographers, angles and photo studio etiquette.

10:30: Make up artist David Maderich speaks about life as a free lancer and working with other studio professionals.

11 – 11:30: Model casting overview. Maggie, Roberto and David demonstrate how to conduct a casting, including how to find models and what to look for in the right model for YOUR shoot.

11:30 – 1: Model casting. Models from various NY agencies arrive to the studio for your selection.

1 – 2:30: Lunch on your own. At this time Maggie and Roberto will arrange for your model selections and re-configure the room.

2:30 – 5: Program resumes with guest speakers. Day ends with the presenting of the Modern Salon Media Goody Bag.

DAY TWO:
Location: A larger photo studio not too far from Day One location. (We mix up the studios, so name and address announced closer to the date of the session.)

9 – 9:30: Attendees arrive, select space and set up.

9:30: models arrive and YOUR shoot begins.

4:30: Wrap up and leave the studio. Some artists will have finished earlier in the day, but are invited to
stay and observe others at work or on set.

WHAT TO BRING:

DAY ONE:
Please make sure to bring paper and pen. There will be hand-outs but we have learned that several attendees like to take notes. While video cameras are not allowed for the presentations, you may want to have a camera or video handy to capture any surprise visitors. Please do NOT bring products and tools. You will not be doing any hair on day one.

DAY TWO:
Definitely bring a still and video camera. You will want to record this special day. This is the day to bring all of your favorite products and tools. While you will be given a goody bag filled with wonderful, hand selected appliances, you may still want to have your favorite items handy.

WHAT TO WEAR:

Be comfortable. True session artists dress to be standing long hours or work on set.

WHERE TO STAY:

There are many hotels near the Roberto Ligresti Studio (at 24th and 7th) including:

• Four Points Sheraton: 212-627-1888
• Chelsea Hotel: 212-243-3700
• Holiday Inn: 212-430-8500
• Hampton Inn: 212-414-1000
 

WHERE THE IMAGES WILL APPEAR:

Modern Salon Media is underwriting the costs of the session and has first access to the finishes. Once published, you may offer the images up for your local or international publications. Covered in day one will be how to write a press release and how to contact other media outlets.

SPECIAL NOTES:
The photos taken at ARTIST SESSION are for editorial purposes only. In other words, these pictures are for magazine editorial pages. These may not be sold or used in any kind of advertising or advertorial materials. The models, make up artists and fashionstylists booked for the session sign releases for editorial content ONLY. Attendees will be held responsible for the sums incurred if the images appear in any other capacity other than editorial use. Likenesses of the images or of the models may not be used in videos to be sold on websites. All of this will be re-iterated and explained on day one of the session.

PRICE:

$1900 for the two day session
$450 observer/assistant fee (with a registered attendee)

SIGN UP NOW!

To sign up, send your contact information to Joyce Alverio (phone: 847-415-8037) at jalverio@vancepublishing.com with the subject line "Artist Session."

 

 

 

 

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