Attendees visit exhibits on the show floor of the inaugural ISSE Midwest in 2011.
The Professional Beauty Association has announced Beauty Systems Group (BSG) will increase its support of the International Salon and Spa Expo to include ISSE Midwest, the PBA’s newest event. BSG is a long-time supporter of ISSE Long Beach and pledged to support the next four ISSE events in both Long Beach and the Midwest in 2012 and 2013.
ISSE Midwest, which is held in the Chicago area, was established to provide the industry with a fall show to capitalize on the fall/holiday buying season. ISSE Midwest is scheduled for November 4-5, 2012 and November 3-4, 2013.
BSG, with its network of stores and sales consultants will promote and sell tickets to ISSE Midwest as it currently does for ISSE Long Beach. Promotional events and ticket sales will be offered through BSG’s sales consultants, CosmoProf stores and Amrstrong McCall. BSG and the brands it represents will occupy 8,000 square feet on the show floor of ISSE Midwest.
“We are excited that BSG is expanding its support for PBA and our ISSE family of events,” says Steve Sleeper, PBA’s executive director. “We have had a long-standing relationship with BSG and we look forward to their support for many years to come.” Visit probeauty.org/isse.