Long Beach's International Salon and Spa Expo Has Begun!

By Alison Alhamed | 01/28/2012 2:23:00 PM


Hello from super sunny California! That's right—the International Salon and Spa Expo, the first industry trade show of the season, has officially kicked off in Long Beach! The MODERN team is so excited to share with you all the latest in product launches, the hottest education, the coolest new trends and all the industry buzz!

From January 28th – 30th, tens of thousands of beauty pros will be all over the showfloor and packed in the classrooms. Open to licensed professionals and students, ISSE Long Beach is a cash-and-carry show. (score!) In addition to all the great beauty exhibitors, ISSE LB offers a full line-up of education. From hands-on learning to platform shows featuring stars such as Nick Arrojo, Martin Parsons, Charlie Price, RUSK, Kim Vo, and the Sassoon Academy, no doubt we're just as excited as you are to be here. If you have some time, make sure to stop by the MODERN booth for the latest issue of MODERN SALON and to say hey! We're at booth # 1708. And, if you can't be here, no worries—MODERN's gotacha covered! Check out our Facebook coverage at facebook.com/modernsalon. And, of course, visit probeauty.org/isselb for more details. See you soon!

Check out the video below for a recap of last year's ISSE!






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at aalhamed@vancepublishing.com.


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