2011's Premiere Orlando: Modern's Wrap-Up

By Alison Alhamed | 06/20/2011 10:30:00 AM


Premiere Orlando just wrapped and, wow, what a show! On June 4, 5 and 6, 2011, the industry's leading names gathered at Orlando's Orange County Convention Center for the latest in education, competitions, trend setting and product launches in hair, nails, spa, make-up and business.

With more than 48,000 attendees, the show certainly was a success. MODERN was there, in full mode, and loved every minute of it. MODERN celebrated our new booth, that featured a super comfy seating and meeting area, a full-service subscription center with complimentary copies of MODERN, SALON TODAY and FIRST CHAIR, and MODERN Publisher Steve Reiss gave a presentation to salon owners, managers, stylists and business leaders on social media and digital strategies to boost salon business.

MODERN's booth also featured a stage were we welcomed educators: Ivan Zoot of Andis, Jaime Carroll of MODERN SALON Learning, Lilliam Penaloza of Rusk, Sherilynn Smart Pureology, Chandra Thorpe of Mizani, Marcia Teixeira, David Guerin of Oster, Organic Salon Systems, Brazilian Heat, Ammon Carver and Franco Della Grazia of Matrix, Adrienne Rogers of Product Club, Annie Breckenridge from Scruples, GK Hair's Fabrice Castellisi, Malibu Wellness, Chris Baran of Redken, Wahl, Martin Parsons, Shantel from FHI Heat, Pravana, Izunami, Chrytopher Benson and Steve Waldman of Matrix, Martino Cartier from Keratin Complex, Aquage and Simplicity extensions.

Premiere Mainstage:
The Premiere Orlando Main Stage feature the latest industry fashions and trends including appearances and instruction from JPMS' Angus Mitchell, Robert Cromeans and Stephanie Kocielski; celeb stylist Ted Gibson of What Not to Wear; Christopher and Sonya Dove for Hairdreams; Matrix's Nicholas French, Patrick McIvor, Nick Stenson, Brian and Sandra Smith; Farouk's Leonel Rodriguez and Rocky Vitelli; celeb stylist Nick Arrojo; Martin Parsons; Sam Villa; and more.

On the showfloor, Hair enhancements continued to be a big attraction—stylists looked for new application methods including adhesives, glue, bonding and fusion. While feather extensions drew crowds for the full duration of the show—though some starter kits sold out in just a few hours.

The UV-cured, no-chip manicure category maintained industry excitement—especially when a Flash Mob from CND’s Shellac broke out in the lobby of the convention center! The straightening and taming category also drew in large crowds, as the buzz about keratin-based services has increased the availability of formula and ingredient options. Classrooms were packed—arming colorists and stylists with education on the latest techniques including Ombre color, no-brass reds and cool brunettes. Student hair and nail competitions, a staple of trade shows, were also full of excitement!

Save the date for 2012’s Premiere Orlando, June 2,3, and 4—and read on to check out some of the pictures of the booth demos and catch some of the excitement seen at Premiere Orlando!

 GK Hair's Fabrice Castellisi demonstrates the           
"Flying Texture" technique at MODERN's booth!

 MODERN Publisher Steve Reiss gives a
presentation on social media and how it can
benefit the salon and beauty industry.
 MODERN welcomes Mizani educator Chandra Thorre
to the stage to demonstrate an extension wrapping technique.
The MODERN team taking a moment for a pic
before day one of Premiere Orlando!

 MODERN welcomes Andis educator Ivan Zoot to the stage to demonstrate clipper techniques.
As part of MODERN's texting campaign, these participants won CHI flatirons!
 Is that Usher? NO! It's Katharine's new favorite Brazilian Heat educator!
Martino Cartier of Keratin Complex demonstrates the benefits of using a smoothing treatment.
 MODERN's Alison Shipley with industry photog Babak.
MODERN's Angela Reich with Kate Smyth and Maria Bowman of Matrix.
Student winner Jonahi Ortiz with his model at the P&G Student Competition accepting his winning check.
MODERN welcomes Oster educator David Guerin at the booth to demonstrate clipper cutting.
 MODERN welcomed Pravana education at the booth to demonstrate color application.
 Panelists at the Redken press breakfast to announce the upcoming launch to the Redken family of colors.
MODERN welcomed education from Pureology to demonstrate the Colour Stylist line of products on long hair design.
Organic Color Systems educated at MODERN's booth, and brought along Miss Carnival Miami 2011!

TV personality and Brazilian Heat educator Derek J attracted a crowd during his education at MODERN's booth.
Updo master and brilliant educator Martin Parsons demonstrated a long hair design and entertained crowds at MODERN's booth!

 MODERN welcomed Chris Baran from Redken to the stage!
 Rusk Director of Shows and Education and MODERN's Alison Shipley present Alex Rivera with a $5k check for winning the AntiCurl competition.
Aquage education had the MODERN booth seeing BLUE! This redheaded model walked away with a stunning updo.
 Lilliam Penaloza of Rusk and Babyliss presented cutting techniques and drying techniques.
Who's that?! Why, it's Goldwell's Dimitrios Tsioumas, MODERN's June cover artist, pictured here with MODERN's Alison Shipley.
Simplicity hair extensions had the show buzzing at its booth that featured Vivienne Mackinder. Here, an educator demonstrates the technique at MODERN's booth.
 Izunami was welcomed by MODERN at the booth to demonstrate drying and straightening techniques.
Marcia Teixeira educated at MODERN's booth in Spanish AND English—VERY cool!

 FHI Heat brought is best during its education session at MODERN's booth.
 Malibu C demonstrated at MODERN's booth—showing off the effects of its Wellness packets!
 MODERN with the GK Hair team!
 Sonya and Christopher Dove educated at the Hairdreams Extensions booth—demonstrating the revenue power of adding this service to your salon.
 2011's Premiere Orlando 2011's Premiere Orlando
 MODERN's Alison Shipley stopped by the Matrix booth to SPREAD THE LOVE! Did you catch STL member LaKeisha Michelle's Spread the Love song? It wow'd crowds!
 Product Club educator Adrienne Rogers demonstrated color application techniues using Product Club's foils and color tools!
2011's Premiere Orlando
2011's Premiere Orlando  
Chrystopher Benson educated at MODERN's booth on creating texture in updos for wearable styles and for NAHA submissions.
 A Premiere Orlando attendee shows off her airbrushed hair outside of the Paul Mitchell booth at Premiere Orlando.
 2011's Premiere Orlando  2011's Premiere Orlando
 Pivot Point students who competed at Premiere Orlando!  A submission at the student competition at Premiere Orlando.
 2011's Premiere Orlando: Modern's Wrap-Up 2011's Premiere Orlando: Modern's Wrap-Up 
Matrix's Maria Bowman, Kate Smyth, MODERN's Angela Reich, and Matrix's Patrick O'Keefe.
 Nicholas French with Maggie Mulhern and Patrick O'Keefe.









ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at aalhamed@vancepublishing.com.


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