platinum

8 Trending Holiday Hair How-Tos with Formulas

See what colors and styles these PRAVANA artists love creating for the holidays, and get detailed breakdowns on how they achieved the finished looks.

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Platinum Alchemy: Behind MODERN’s Winter 2022 Cover

This past September, colorists partnered with stylists to create show-stopping hair for our Artist Session Creator Series event. Geribeth Stigen and Shannon Demont's white-blonde transformation now graces our Winter 2022 cover--see how they created the look.

How to Give Your Clients the Summery Bleach Blonde of Their Dreams

Summer is in full swing and many celebrities have made bleach blonde hair the look of the season. Here's how to give your clients the popular look while preserving the hair's integrity.

Extreme Ice Lightening Technique Will Take Hair from Dark to Light in One Session

Joico Global Business Expert, Gina Bianca, shows you how to go from dark to light in a single service.

Color Correction: Yellow and Banded to Ice Queen

This client was anxious to get back to her signature platinum. The process involved pre-appointment treatments, and careful color work throughout.

Platinum is a Lifestyle

And it begins with the consultation. Video of the steps, plus suggestions for getting a full hair history from your client.

Global Platinum Bleach Out

Anthony Marmiani (@AnthonySlays) says guest Sam “came to me with hopes of being a platinum blonde global bleach out." It took work and sensitive formulation, but mission accomplished.

Broken and Banded To Hot Blonde

This client found her new colorist (one of MODERN's faves) on Pinterest. Learn more about this color correction and how her new colorist fixed the banding while maintaining the integrity of the hair - all while bringing her to a dimensional platinum.

COLOR CORRECTION: Babylights, Balayage and Slices For The Win

Abigail Myers says, “My client’s goal was to be an icy yet natural blonde with a soft root shadow and a contrasting money piece." A correction was also needed. After some babylights, slices and balayage, mission accomplished.

Platinum Card Rescue For A Bad Home "Bleach Job"

This client decided to lighten her hair with bleach at home. Get the details for this wonderful correction, Platinum Card to the rescue.

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