american culture

CORRECTION: Broken and Fragile To Tasteful Melt

Get the details for this broken and fragile DIY color design to a tasteful beautiful melt.

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HOW-TO: Rosé Sombré

Doreen Guarneri, co-creator and Global Artistic Director of American Culture brands and owner of The Look Spa Salon in Greenlawn, NY, achieved this outstanding rosé sombré with American Culture's Pure Color and Pure BLENDS.STEP 1: Using an ...

Ombre Smooth

“With smoothing treatments we have to realize that not one size fits all,” says Jackie Brode, American Culture platform artist. “Clients usually have multiple textures, highlights or block color which makes customizing more important than ever. Each area must be treated with its own unique formulation.”

How-To: Romantic Textured Styles Inspired by JSong

American Culture hair designer Doreen Guarneri was backstage with Pure NV products in hand to create the stunning hairstyles which complimented designer Way Zen’s Spring/Summer 2013 Jsong Collection on Sept. 5, at the designer’s New York Showroom.

A Culture of Passion

Louis and Doreen Guarneri, founders of American Culture, have spent their lives in the professional salon industry. Louis’ parents were distributors and hairdressers.

Women of Beauty: Doreen Guarneri

Co-Creator and Global Artistic Director American Culture

American Culture Simply Smooth Long Island Beach Event

American Culture, co-owned by Louise and Doreen Guarneri, together with Steve Brody of Beauty Systems Group, premiered their Simply Smooth keratin treatments and Simply Smooth xtend maintenance system to Long Island salons and CosmoProf store ...

Celebrity VIP's Get Smooth at Starlight Children's Foundation Event

Starlight Children’s Foundation held its annual event and presented long-time philanthropists Kathy, Nicky & Paris Hilton with its 2011 “Heart of Gold Award” along with the CFO of Forever 21, Do Won Chang, with its 2011 "Jacki Carlish Humanitarian Award."

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