straightening

Permanently Smooth Your Clients' Hair Without Toxins

See how blonding specialist Geri Stigen eliminates frizz on all types of clients using the ProAddiction straightening system.

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Introducing ProAddiction Hair Straightening System

ProAddiction introduces a multi protein smoothing system to rebuild hair protein that is 100% formaldehyde free and 100% toxic free.

How Stylists Use Their Dyson Corrale Straightener

See how these professionals use this tool!

EXCLUSIVE VIDEO: Dyson Unveils NEW Beauty Tool, the Corrale Straightener

James Dyson has today unveiled their latest beauty tool launch, the Dyson Corrale straightener with flexing plate technology.

Keratin Complex Adds Industry Veteran to Leadership Team

Beth Vonville has joined the company as a vice president of sales.

Keratin Complex Introduces KCMAX Maximum Keratin Smoothing System

The new KCMAX Maximum Keratin Smoothing System combines a proprietary keratin blend with smoothing technology to deliver hair that is healthier, smoother and straighter for up to three months.

Ghd Introduces Glide Professional Hot Brush

The new hot brush is designed to create effortless second-day styling.

Introducing Bioprogramming: Beauty Devices Designed to Treat Hair While Styling

Everyday tools such as blow dryers, curling irons and flat irons help millions of people achieve beautiful straight or curly hair.

Ghd Releases Platinum+, a Predictive and Personalized Straighener

Featuring predictive technology, the new Ghd Platinum+ predicts personal hair needs and constantly adapts to ensure the perfect styling temperature is delivered for your client's individual hair type at all times.

NuMe's Ultimate Bob Styling Kit

NuMe has put together its ultimate bob styling kit of its hair tools and products that are ideal for short styles.

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