They deliver video tutorials, testimonials, test curly products and report on trends. They’re curl authorities your curly clients look to for insight and ideas. Following and learning from some of their tactics could help in your quest to become the texture expert in your salon and market. These are the social mavens you’re going to want to get to know: Nora of Shalimarcat; Francheska of Hey Fran Hey; Jenell Stewart of Kinky Curly Coily Me; and Alison of Modern Mrs. Huxtable. Here they share their thoughts on how the blogosphere is transforming the texture industry and the importance of authentic, personal connections on the web.
1. Engage Your Audience Audience engagement is like superior customer service. A successful blogger knows the importance of connecting with followers and always letting them know when they’re appreciated. Although time consuming, replying to emails, comments and messages is essential to building a relationship with your clients, and encourages them to turn to you for texture advice and product recommendations.
2. Solve Problems Clients want content that delivers a benefit like how to use a product, demonstrates how to create a celebrity-inspired look, or executes a new industry trend. You don’t need a professional studio to deliver powerful imagery and share valuable information. You can create and post your own professional beauty advice without worrying about professional lighting! Make it personal and be sure to always mention your salon name, location and how to book a texture consultation.
3. Stay Relevant It’s important that you not only produce tips and how-tos to share on your or your salon’s social media outlets or during a consultation, but that you stay relevant to your followers by providing current information. They’ll look to you as being “in the know” and will think of you for special occasion styles, visit your site or pages for what’s trending, and listen when you recommend a new style, an updated finish and product recommendations to help them get the look.
4. Collaborate Collaborating with popular YouTube personalities, celebrities and brands is a way to instantly introduce yourself to an entirely new network of people. Simply commenting and introducing yourself and your salon-based solutions is a great way to start. Maintaining an authentic voice is crucial and will allow you to increase your own following organically. Keep the emphasis on what you know and experience as a salon professional. Share more about the techniques you use, less about specific brand preferences. Promote yourself as an authority.
5. Promote Yourself As you increase your texture expertise, be sure you are telling the world about it! If you decide to post YouTube videos or texture tips on a blog, use other forms of social media to get your content out there. Share teasers of your latest YouTube video on Instagram or a sneak peak of a new texture product on Facebook. Even sharing your favorite tips from other texture sources can help position you as a resource for your clients. Just remember to add your professional voice to explain why you are sharing it, and to include a call to action to come for an appointment, consultation, or personal product demo and recommendation.