The spotlight is on texture in the fashion industry, and we don’t mean tweeds, wools and ruching. Curls, kinks and waves are front and center on the runway this season.
Sleek, flat locks are a thing of the past on the runway as fashion designers and hair stylists draw inspiration from the textured-hair revolution taking place around the world. Together, they have resurrected the art of the curl and are putting it center stage in fashion shows everywhere.
The versatility of texture provides stylists with an infinite amount of creative possibilities for designing high-drama, high fashion, haute couture hair to complement the equally dramatic clothing created by renowned designers.
“Rather than sleek, straightened hair, what we’re seeing more and more of in fashion is a celebration and enhancement of texture,”says runway and celebrity stylist Danilo.
The fashion industry draws its inspiration not only from other cultures and eras, but also from what’s happening on urban streets. Tammy Mixon of Farouk’s Global Artistic Board says she has noticed more consumer awareness of the damaging potential of double processing hair.
“We’re seeing more coloring, and as a result, less straightening treatments, so naturally there has been a reemergence of textured hair,”says Mixon.
Additionally, via websites geared toward textured hair like naturallycurly. com, and a wide network of curly-haired bloggers and vloggers, there has also been a large increase in consumer education of how to work with and wear natural texture.
“That’s the beauty of having an educated population: a multi-textured world,” says Anthony Dickey, lead stylist and founder of Hair Rules.
As the number of people wearing naturally textured hair increases, designers are picking up on this global trend and incorporating texture into their runway presentations.
“I think designers are also finding inspiration in models who are unapologetically sporting their natural hair,” says Dickey. “By incorporating naturally existing textures into their runway shows, designers create a more distinctive and authentic presentation to complement their unique aesthetics.”
On the Runway
Textured hair on the runway comes in a wide variety of forms depending on the designer’s overall concept. From loose waves to tightly kinked afros, stylists are exploring all options.
“This year we were seeing a lot of what we call ‘third-day hair,’” says Cutler salon stylist Mike Martinez. “It’s big, loose natural waves that create a sort of undone look.”