Smoothing 2.0

By Lauren Salapatek | 09/01/2011 12:08:00 PM

 

Popularity and concerns about straightening options created a new generation of products and opportunities.

Struggling with challenges ranging from frizz to unruly hair, clients have searched far and wide for ways to manage their manes. But in the not-so-distant past, when they came into the salon asking to get their hair straightened, they really only had two chemical service options: a traditional relaxer or a Japanese straightening treatment.

Then, almost overnight, “keratin” became the buzzword of the beauty industry, shifting the k-word context from protein and conditioning to smoothing and straightening. This new anti-wave of popular treatments, known for giving clients with textured hair a straight, sleek look that lasted for months, became the new trend in texture management. This generated a boom of curly, wavy and even straight-haired clients running into salons to reap the “life-changing” frizz-fighting benefits, even as questions and concerns about the process were raised. Smoothing 2.0 Popularity and concerns about straightening options created a new generation of products and opportunities. Struggling with challenges ranging from frizz to unruly hair, clients have searched far and wide for ways to manage their manes. But in the not-so-distant past, when they came into the salon asking to get their hair straightened, they really only had two chemical service options: a traditional relaxer or a Japanese straightening Then, almost overnight, “keratin” became the buzzword of the beauty industry, shifting the k-word context from protein and conditioning to smoothing . This new anti-wave of popular treatments, known for giving clients with textured hair a straight, sleek look that lasted for months, became the new trend in texture management. This generated a boom of curly, wavy and even straight-haired clients running into salons to reap the “life-changing” frizz-fighting benefits, even as questions and concerns about the process were raised.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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shorewood,Il.  |  September, 13, 2011 at 11:50 AM

I love this because it shows my teens I'm keeping up with my education. Sometimes when you have been doind hair for as many years as I have , Younger client thinks you don't know whats in.

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