How To: The Beach Wave

By Alison Alhamed | 11/22/2011 12:30:00 PM


Pravana’s Beach Wave service has been generating quite the buzz—since I was in beauty school, and had just wrapped up (pun intended) my chemical theory, I figured I HAD to try it out!

The Beach Wave is a semi-permanent texture infusion that is Thio-free, color-safe, easy and fast to use. Formulated with Keratin Fusion Restructuring Serum, the Beach Wave infuses the hair with silk and human hair keratin to strengthen, protect and add shine to the new tousled 'do. Exclusive Beach Wave blocks allow for soft subtle waves that can be worn natural or styled with a curling iron for a more elegant, tighter curl.

Luckily, my friend Cathy was not only willing to get the service, she was begging for it! Just my luck!! Cathy had seen the soft waves on the red carpet and really wanted to change up her look. Cathy has dark, pretty hair, but because of how thin it is, it’s lacking body and movement. So, we both watched the Pravana webinar on how to do the Beach Wave, and then went to it!

First, we washed her hair with a sulfate-free shampoo and then parted it off into three sections, two at the front and one in the back.

Then, we wrapped her whole head in the Beach Wave blocks. Seriously, these blocks are awesome. You slip the section of hair into the slit, converge the ends and slide the block to the bottom, and then wrap it up and stick the pin straight through the block—so much easier than a standard perm rod from the ‘80s. The amount of tension you apply to the wrap is the amount of curl pattern you will achieve. When Cathy and I went onto the salon floor to add the reforming lotion at the shampoo bowl, she got a LOT of attention from all the other stylists. “What is that in your hair? Is that the Beach Wave? How does it work?” Very cool.

We started the reforming lotion in the nape, the most resistant area, and applied the solution, saturating both the bottom and the top of the wave block. Then, we let it process about 15 minutes.
Virgin hair= 15–20 minutes
Color-treated hair= 10–15 minutes
Highlighted hair= Check every 3–5 minutes

Then, after rinsing for three minutes, I applied the bonding lotion and let that process for another five minutes. After rinsing, I towel-dried Cathy’s hair and applied the Keratin Fusion Restructurizing Serum, let it process for three minutes, and then rinsed it out.

Then, we applied the Beach Wave Control Mist, to keep Cathy's hair soft and supple, and voila, here she is AFTER!







ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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Tara myers    
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Albany NY  |  November, 22, 2011 at 05:02 PM

Love it!

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Parkside, South Australia  |  November, 23, 2011 at 02:52 AM

Very impressive.

shirly corley    
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Warner Robins , Ga  |  December, 04, 2011 at 08:54 AM

Where can i get those beach wave blocks and what kind of chemicals did you used?

Tracy Mclean    
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December, 11, 2011 at 05:59 AM

Just looks like a soft perm to me. Another gimic!

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CANTON, OH  |  December, 11, 2011 at 10:12 AM


Pj Suttle-MisfitHair    
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Charleston, SC  |  December, 11, 2011 at 11:17 AM

I believe its great to become excited and have passion for this profession, but let's be real here. This block texture wave perm is nothing new nor fancy. As we all know, whatever you wrap the hair around, it takes that particular shape. Thank you for sharing and best of luck in your professional endeavors.

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Texas  |  December, 11, 2011 at 12:39 PM

I agree with Tracy and PJ here this is just a gimic though I read with enthusiasm in the final pic I was not impressed.

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Brooklyn  |  December, 12, 2011 at 01:45 AM

Hi my name is Danielle, I am a creative stylist at Pilo Arts. I absolutely love working at Pilo Arts its literally a melting pot of style. You can easily Google Pilo Arts, and it will tell you the facts of Pilo Arts being one of the top 5 color salons in New York, and is also part of the intercoiffure mondial but it goes beyond that as you walk through the doors. We greet our clients with our best smiles, and we listen to what our clients want. We’re a prideful salon, in what we do, keeping our clients content with their end results and leaving them enthusiastic for the next hair appointment. I’ve worked in several different salons, leaving Pilo Arts once before, but home is where the heart is, my heart is with Pilo Arts. I also wanna say this is a fantastic idea !!!!

Susanne DeBlasio    
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Monroe ny  |  December, 12, 2011 at 06:52 AM

Looks fantastic!! Scruples has a procuct named Texture Wave thats been available for years, guess they were just ahead of the times!! Wrapping the hair in foam bloks is fun and easy, changes up the methodical ways of giving a texture sevice by giving more optinal curl patterns!!

Susanne DeBlasio    
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Monroe ny  |  December, 12, 2011 at 06:52 AM

Looks fantastic!! Scruples has a procuct named Texture Wave thats been available for years, guess they were just ahead of the times!! Wrapping the hair in foam bloks is fun and easy, changes up the methodical ways of giving a texture sevice by giving more optinal curl patterns!!

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Newport Bch, Ca.  |  December, 12, 2011 at 10:10 PM

This appears very interesting....but looking at the end result, I have to say it looks like a regular perm on large perm rods. Call it whatever you want....

Sri Metaeo    
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GA  |  December, 17, 2011 at 07:36 AM

Wow, i really want to try it.

Renee Newton    
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Kalamazoo,MI All About You Salon  |  February, 16, 2012 at 07:41 AM

I have used this product,it's not a traditional perm,it's a keratin product.......not a whole lot of wave if wrapped as directed,but leaves the hair feeling great in fact much better shape than before the service and no frizz<

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Rensselaer  |  March, 17, 2013 at 06:46 PM

I love the results! I got the beachy wave perm three days ago. My hair is naturally straight and I got tired of it so that when i decided to do it. I waited the two days to wash it and I styled it how my stylist told me to and after my hair was completely dry it looked like how it was before I got the perm, straight. I was so mad because I paid $200 for really nothing. How can I make it look beachy?

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May, 15, 2014 at 03:44 PM

That's a bummer, I used to have straight hair, and when I got into middle school years, it went super curly. A few years later, it had a partial beach wave feel, naturally, but the other part had gone straight, so I got a beach wave perm to even it out and make it simpler to style. The perm is interesting, and makes it a lot easier to blow dry my hair straight, but it was tough learning how to get that beach feel instead. Here's what I learned. 1) Wash your hair with a lightweight shampoo and conditioner... And go easy on the conditioner because it weighs down the hair. 2) after you shower, comb through your locks with a wide tooth comb and part it as desired. 3) Rather than towel drying, use a soft cotton tee shirt to minimize frizz, and scrunch your hair into it from the root toward the scalp rather than rubbing. 4) apply a sea-salt infused wave spray all over, and keep scrunching with your shirt. 5) apply a curl boosting gel if needed and twist reluctant pieces, or a few pieces here and there to vary the shape and texture of the curl. Scrunch, scrunch, scrunch dry! Cannot stress that enough! Occasional misting with water and then spraying with sea salt gel, and scrunching again will help correct pieces trying to straighten because you moved too slow. Scrunching wet hair and gel is critical to getting that lasting wave. 6) after you have scrunched most of the water out, let it air dry. If you must blow dry it, get a rounded diffuser you can set the hair I'm, bump it to the top, twist it in toward the scalp rightly, and use mild amounts of air. 7)No hairbrushes, just combs. (: 8) put on a cute tank and some flip flops and enjoy your waved hair!

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