Pat Mascolo at work backstage
Pat Mascolo at work backstage
Wigs were shellacked with a gel and then handpainted
Wigs were shellacked with a gel and then handpainted
Director of Education Thomas Osborn
Director of Education Thomas Osborn
Christel Lundqvist, Global Technical Director, backstage
Christel Lundqvist, Global Technical Director, backstage
The hard working team behind the TIGI Copyright Colour finishes
The hard working team behind the TIGI Copyright Colour finishes
Industry icon Robert Lobetta came to lend a hand to longtime friend, Anthony Mascolo, and to collaborate on the finale
Industry icon Robert Lobetta came to lend a hand to longtime friend, Anthony Mascolo, and to collaborate on the finale
Pat and Anthony Mascolo talk about the Brigitte Bardot-inspired look on their Catwalk model
Pat and Anthony Mascolo talk about the Brigitte Bardot-inspired look on their Catwalk model
The afternoon runway shows concluded with a little fun in the tub
The afternoon runway shows concluded with a little fun in the tub
Anthony's son, Josh Mascolo, was one of the team, working on the male models. Photo from TIGI Creative Team/INSTAGRAM photo by Barron Hough
Anthony's son, Josh Mascolo, was one of the team, working on the male models. Photo from TIGI Creative Team/INSTAGRAM photo by Barron Hough

Photo courtesy of

Barron Hough
One of the TIGI Tribes
One of the TIGI Tribes
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Pat Mascolo at work backstage
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Pat Mascolo at work backstage
Wigs were shellacked with a gel and then handpainted
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Wigs were shellacked with a gel and then handpainted
Director of Education Thomas Osborn
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Director of Education Thomas Osborn
Christel Lundqvist, Global Technical Director, backstage
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Christel Lundqvist, Global Technical Director, backstage
The hard working team behind the TIGI Copyright Colour finishes
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The hard working team behind the TIGI Copyright Colour finishes
Industry icon Robert Lobetta came to lend a hand to longtime friend, Anthony Mascolo, and to collaborate on the finale
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Industry icon Robert Lobetta came to lend a hand to longtime friend, Anthony Mascolo, and to collaborate on the finale
Pat and Anthony Mascolo talk about the Brigitte Bardot-inspired look on their Catwalk model
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Pat and Anthony Mascolo talk about the Brigitte Bardot-inspired look on their Catwalk model
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The afternoon runway shows concluded with a little fun in the tub
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The afternoon runway shows concluded with a little fun in the tub
Anthony's son, Josh Mascolo, was one of the team, working on the male models. Photo from TIGI Creative Team/INSTAGRAM photo by Barron Hough
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Anthony's son, Josh Mascolo, was one of the team, working on the male models. Photo from TIGI Creative Team/INSTAGRAM photo by Barron Hough

Photo courtesy of

Barron Hough
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One of the TIGI Tribes
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One of the TIGI Tribes
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THE EVENT: TIGI World Release 2015 blew the top off the Aria Resort & Casino in Las Vegas, NV (August 22-25, 2015), with a gathering of nearly 2,000 hairdressers, TIGI salons owners and fans, who came to see the unveiling of the 2016 collection and the latest product release from TIGI. On-stage presentations, the latest TIGI cut-and-color techniques, a TIGI mall and a finale that calls to mind the phrase, ‘must be seen to be believed’ were all part of this once-a-year event.

THE DETAILS:  Founder and International Artistic Director, Anthony Mascolo, his wife, Pat Mascolo, and the TIGI Creative Team, worked tirelessly for months preparing to mount this mammoth presentation. MODERN SALON and the press were invited to take a sneak peek backstage on Monday to view the carefully crafted costumes, bespoke color and couture cuts and style.  That afternoon, the TIGI tribe took the stage during the day to present new campaigns for Copyright Colour, Bedhead, Catwalk and S Factor, showcasing the latest product innovations on live models via cut, color and styling demonstrations. 

“TIGI World Release is a celebration of TIGI and its commitment to the professional hairdresser,” Mascolo says. “I believe my team is my extended family. Attending World Release is an invitation to join that family to share our incredible experiences, see our latest work and gain insight into our future ideas.”

THE EVENING: Following this afternoon of education and inspiration, the audience returned for an evening finale that wove a spell. Live music, dance, smoke, fire and fierce, fierce hairdressing were on display. Neon was the suggested dress for the afterparty.  

MORE TIGI: Check back here at modernsalon.com for more news on the latest from Bedhead, videos from World Release and interviews from backstage.

http://uk.tigiprofessional.com

 

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