doreen guarneri

HOW-TO: Rosé Sombré

Doreen Guarneri, co-creator and Global Artistic Director of American Culture brands and owner of The Look Spa Salon in Greenlawn, NY, achieved this outstanding rosé sombré with American Culture's Pure Color and Pure BLENDS.STEP 1: Using an ...

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HOW-TO: The Tousled "Bungee" Braid

The bungee braid, features a side low pony that is tousled on the ends. This look was created by Doreen Guarneri for pure NV BKT at the JSONG Spring/Summer 2014 show at NYFW.

How-To: Romantic Textured Styles Inspired by JSong

American Culture hair designer Doreen Guarneri was backstage with Pure NV products in hand to create the stunning hairstyles which complimented designer Way Zen’s Spring/Summer 2013 Jsong Collection on Sept. 5, at the designer’s New York Showroom.

A Culture of Passion

Louis and Doreen Guarneri, founders of American Culture, have spent their lives in the professional salon industry. Louis’ parents were distributors and hairdressers.

Women of Beauty: Doreen Guarneri

Co-Creator and Global Artistic Director American Culture

Favorite Hotline Calls with Doreen Guarneri

Doreen Guarneri, Simply Smooth co-creator and master keratin artist, shares her five favorite hotline calls.

American Culture Simply Smooth Long Island Beach Event

American Culture, co-owned by Louise and Doreen Guarneri, together with Steve Brody of Beauty Systems Group, premiered their Simply Smooth keratin treatments and Simply Smooth xtend maintenance system to Long Island salons and CosmoProf store ...

The Benefits of Keratin

Doreen Guarneri, Master Keratin Artist and Simply Smooth Co-creator, discusses the benefits of keratin.(photo to the left)How important is the consultation regarding a keratin treatment?The consultation for a keratin treatment is imperative for ...

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