JOICO

Joico Artist Styles Lady Gaga for Her "House of Gucci" Starring Role

Celebrity Hairstylist Frederic Aspiras designed the hair fashions to take the character Patrizia Reggiani from the 1970s to the 1990s.

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Extreme Ice Lightening Technique Will Take Hair from Dark to Light in One Session

Joico Global Business Expert, Gina Bianca, shows you how to go from dark to light in a single service.

The “S” Wave: Steps to This Face-Framing Look

The unique S-like shape is created with a simple flat iron and allows stylists to highlight a client's favorite features.

Henkel Hair Professional Brands Launch “BCU” Salon Support Program

The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.

Join Live repHAIRations Event, Aug. 31, for Full Day of Education on Multi-Cultural Styling

This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.

Dimensional Balayage in 7 Steps

"We decided to bring up the blonde and add some depth in to her hair to break up her old color. When you continue to lighten the hair over and over,  it eventually starts looking more solid, so adding depth back in really helps keep dimension and make that blonde POP!"

Henkel Beauty Care Hair Professional Brands Launch Affiliate Program

Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

Henkel Beauty Presents Online Global Hair Festival

The 24-hour live stream event will begin in Australia and move its way west across 13 time zones to the Americas.

WATCH: Easy Base Break Technique

How to create a seamless blend.

Henkel Beauty Care Hair Professional Supports Professional Beauty Association’s COVID-19 Relief Fund

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

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