male clients

Men's Grooming Lounge Hammer & Nails Reports 270% Revenue Increase in 2021

Luxury Grooming Lounge Enjoys All-Time Revenue High, Sets the Stage to Double the Franchise System in 2022

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Why Male Clients are the Salon Industry’s Most Overlooked Asset

Boulevard's director of education supplies tips on tapping into a lucrative market you may be undervaluing.

He's Uplifting the Next Generation of Barbers

He's a popular nobody, a barber and educator who has combined humility with hustle and created a movement. And now he's launching a foundation to give back.

Working to Overcome the Racial Divide in the Industry

"It’s about texture… and texture doesn’t have a race." In the days following the killing of George Floyd in Minneapolis, the despair being shared by so many also served to propel Rodrick Samuels, a barber, educator, and owner, into action.

Don't Fear the Beard: A Roundup of Our Best Beard Advice

Tips from the experts ranging from why beards smell and how to neutralize odor to tips for getting a beard to behave, and the tools to tame it.

Good Sports: Men's Collection of Cuts and Styles from Simon Shaw and PROJECT: Men

Under the direction of Simon Shaw, these haircuts and styles are inspired by the diversity of looks on soccer fans in the stands.

Macho Makeup Part 3: The Final Looks

New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.

Macho Makeup Part Two: The Photo Shoot

Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.

Macho Makeup Part One: The Concept

In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.

Is Male Grooming Booming?

A new study out of the United Kingdom shows younger males are more likely to take advantage of spa services. Find out what they want.

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