product spotlight

Strong Relationship & Retail Results: Why Erik of Norway Salon + Spa Added REDAVID to Its Family

When Erik of Norway co-owner Shani Wiggins first heard her CosmoProf rep say he wanted to introduce the salon to REDAVID Salon Products, an exclusive line that was part of the distributor’s new boutique approach, she was skeptical. Two years and delighted guests and inspired team members later, she’s a REDAVID believer and advocate. She’s happy to share the salon’s success story with peers, and grateful to the REDAVID family for their passion, partnership and ongoing, hands-on support.

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Product Spotlight: NovaLash Royal Platinum Bond

“It sets ultra-fast and it’s oil- and water-proof. The low viscosity cuts down on application time and I can create thicker, fuller sets."

Aloxxi Violet Shampoo Busts Brass

This deeply pigmented formula gently cleanses hair while providing hydration and without compromising blonde tones.

Paul Mitchell the Color XG: The Vegan Alternative

Vegan hair color sounds like a winner in theory, but can it produce the quality of work you and your clients demand? Paul Mitchell says vegan can be beautiful with Paul Mitchell the color XG.

Product Spotlight: NovaLash Platinum Bond High Speed adhesive

When it comes to lash extensions, the adhesive is a star player. NovaLash’s Platinum Bond High Speed adhesive has all the qualities of traditional Platinum Bond that everyone loves, plus it’s speedier, produces lower fumes and is less irritating to eyes.

Product Spotlight: American Crew Fiber Crème

Hold your guys’ hair with just the right blend of firmness and flexibility with this unique cream formula. It produces a natural shine and a refined texture.

Product Spotlight: PRAVANA VIVIDS Everlasting

Bridge the gap between permanent hair color and direct dye with ChromaSilk VIVIDS Everlasting.

Product Spotlight: NovaLash American Volume Lashes

Kelley Delmonico has been a certified NovaLash lash artist for five years and American Volume certified for three years. She says 90% of her clients get NovaLash American Volume lashes.

Product Spotlight: HOT Tools Black Gold Ionic Salon Flat Iron

If you were stranded on a desert island with only one thermal styling tool, make sure it’s this one. That’s because the new HOT Tools Black Gold Ionic Salon Flat Iron does it all—smooths, curls, waves, creases, coils, you name it!

Product Spotlight: American Crew’s Three-Steps to a Boss Beard

Cleanse, tame and style are the three essential steps for keeping every beard on point, and American Crew, the men’s grooming experts, has guys covered each step of the way.

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