As one of the most respected colorists in the industry, the former Color Director for Nick Arrojo and Rodney Culter in NYC, is a cultural junkie inspired by international cosmopolitan influences from fashion and global trends to technology. He specializes in social media and salonable haircolor, and creates new experiential educational formats highlighting technology, technique and culture. The ideas he shares with stylists build business and connects them with community so they can “Take Back The Social Network.”
Business today is tough, as it’s always been. We used to think we were in a recession-proof business, but after the past recession we realized we might be recession-resistant but we are not recession-proof. The reality for us as hairdressers is, there are only a few things we can do to grow our business. Yet, when we try to figure out the right way to grow our business, sometime we miss the opportunity to grow because we are trying to be right, instead of trying to figure out the best way to grow our business. Why not try all the ways?!
I tend to be a guy with a lot of energy and a bunch of crazy ideas. The source of those elements, which has been the other secret to our success, is because I am an unmedicated, manic, bi-polar person, or suffer from bi-polar mania, epending on which doctor's diagnosis you want to follow.
Today, I think businesses, in particular, realize that better, when it is only different, is not necessarily better, just maybe more convenient. But, when different is better, well then the world can be changed and people notice.
One, two, three— there is a power in three. This year, I am so excited to be traveling throughout the United States sharing ideas that use the power of three to build business, connect to our communities and go viral. From three quick powerful social media ideas to three powerful business models that work for salons and three unique ways to address guests.
When I was doing the Goldwell/KMS/Arrojo On Tour in NYC, one of my favorite people, Maggie Mulhern, asked me what my favorite movie was as a professional hairstylist. I had two answers at the time – “Vidal Sassoon: The Movie” and “Unzipped” (the Isaac Mizrahi movie) both for different reasons.
The games I like playing are games where everyone wins, games where life gets better. I fly Delta because I get upgraded a lot, I love Foursquare because it rewards me as the mayor (with a crown too) because I park my car in long term parking so often at the Allentown Airport and I love analytics because it tells me what I’m doing that people like, it’s all a game.