PRAVANA’s new Purify & Revive Collection offers two ways to demineralize, detox and cleanse hair, prepping it for color and chemical services while leaving hair weightless and moisturized.


PRIME is a groundbreaking, one-step demineralizing spray that diminishes hard water buildup in just three minutes. Section the hair and spray evenly, making sure not to oversaturate. Comb through, wait three minutes then begin the color or chemical service

CLEANSE is a color-safe shampoo powered by plant-based Lactic Acid to help remove build up without stripping away moisture. It can be paired with any PRAVANA conditioner for a custom care routine.

Before and after the P&R treatment.

Before and after the P&R treatment.

The new Purify & Revive collection will be available January 2021.

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